Situation
Hired by
Founder / CEO when total company revenue was $3.5 Million. Tasked with building a sales team, creating a marketing program, and
accelerating growth. Key responsibilities included sales team
revenue of $5 Million, sales and marketing budget of $1 Million, and
staff of 8.
Execution Reorganized
Direct Sales. Reduced staff to two. Rebuilt a team of
eight. Achieved near zero employee turnover and 56% annual team
sales growth for 3 consecutive years, driving annual company growth
of 24%. Industry averaged 3% for same period.
Launched New Product Line. Identified opportunity to enter new market
segment. Successfully pitched board to make $2 Million investment in
plant and equipment. Achieved 100% capacity utilization in 6 months;
18% ROI.
Results
• 3 Year Revenue CAGR = 24% (Industry = 3%)
• Raised Net Income From 1% To 7% -- Top Industry Quintile
