Situation
Hired by Founder & CEO to help turn-around illiquid business.
Execution
Reorganized Business. Spearheaded effort to focus scarce
resources on the most profitable product lines. Efforts resulted in
the shuttering of the company’s founding publication, an immediate
annual cost reduction of $1 Million, and a $2 Million revenue
increase in the company’s highly profitable sponsorship line.
Results
• Annual Revenues Up >$2 Million (57%)
• Gross Margin Doubled to 40%+
• Reversed $500,000 EBITDA Loss, Generating $2 Million EBITDA